True to Flavour
Profiles designed to taste like the real thing, whatever you're trying to recreate.
From developing new flavour profiles to refining existing formulations, we combine specialist flavour expertise with UK-based manufacturing to take concepts from initial brief through to production.
Flavour Excellence
Rather than treating flavour as an ingredient choice, we develop each profile around the complete vaping experience.
From the first inhale through to aroma, longevity and coil performance.
Made in our UK specialist flavour house
Need a specific flavour?
Our skilled team have the know-how to match any flavour you want for your range.
Find out howInstant Flavour
A strong, recognisable flavour from the first inhale.
Long Lasting Flavour
Balanced profiles designed to remain enjoyable throughout the vape.
Mouth Watering
Flavours developed with the depth and character that keep people coming back.
Fresh Aroma
Consideration isn't limited to taste — aroma forms part of the overall experience.
Kind to Coils
Flavour development that considers performance as well as taste.
From your brief to a production-ready flavour
How we do it
Our flavour development process combines your product requirements with specialist flavour expertise, testing and refinement to create a formulation ready for manufacture.
1
01
Understand your brief
We start with your product, target customer and flavour direction. Whether you have a detailed specification, an existing flavour to refine or simply an idea, we'll establish what the finished profile needs to achieve.
2
02
Develop & refine
Our flavour specialists develop the profile, balancing taste, aroma and performance. Samples can then be reviewed and refined until the flavour is right for your product.
3
03
Test & prepare for production
Once approved, the formulation is prepared for manufacture with the quality controls and technical requirements needed to reproduce it consistently at scale.
Developed with production in mind from day one.
Because flavour development and manufacturing sit under one roof, we can consider how your formulation will perform in the finished product throughout the development process.
Service Levels
Own Label Creations Guarantee
FREE
Standard OEM Manufacturer
up to £1,200
Delivery Lead Time
5 Working Days Max
(from payment)
Industry Standard of 10-15 Days
MOQ
300 Bottles
10 per SKU
500 Bottles
20 per SKU
Bespoke Flavour Matching
Chargeable
Chargeable
Samples Provided
Provided as Standard FOC
Industry Standard of 10-15 Days
Design Provided
Provided as Standard FOC
Customer Responsibility & Cost
Technical Standards
Carbonyl Emissions Testing
Provided as Standard FOC
Customer Responsibility & Cost
CAS Declaration
5 Working Days Max
Industry Standard of 10-15 Days
MSDS for All Flavours
5 Working Days Max
Industry Standard of 10-15 Days
Flashpoint Testing
5 Working Days Max
Industry Standard of 10-15 Days
GCMS Testing
5 Working Days Max
Industry Standard of 10-15 Days
ISO Standards
ISO 9001 Working to ISO 17025
Various Standards
Language Translations for Documentation
Provided as Standard FOC
No Standard Practice to Provide
Launch
Registration Requirements
None
Emissions Testing - Chargeable
Cost to Launch
One Flavour in Four Strengths
FREE
up to £1,200
Plus Notification Fee
Our Safety Pledge
Safety isn't an afterthought in product development.
Our flavours contain 99.73% less harmful chemicals than traditional tobacco alternatives.*
We take a responsible approach to formulation, ingredient selection and manufacturing, continually reviewing the products we make against evolving evidence, standards and regulatory requirements.
*Research conducted by Essentra Laboratories, and independent study.
Comparing levels of TSNAs (Tobacco Specific Nitrosamines), VOCs (Volatile Organic Compounds) and Carbonyl Emissions. Products Tested: 3 traditional cigarette brands, AFS Modern Flavours in Ready to Vape form.
Careful Ingredient Selection
We assess the ingredients used in our formulations and make considered choices based on product performance, quality and safety.
Proactive Ingredient Changes
If new evidence, guidance or regulatory requirements affect an ingredient we use, we're prepared to review formulations and make changes where necessary.
Continuous Improvement
Our approach doesn't stop once a formulation reaches production. We continue to review our products, processes and standards as knowledge and requirements develop.
Product-Specific Development
Different nicotine products have different formulation and performance requirements. Our development process takes those differences into account rather than applying the same approach to every product.
Ready to develop your flavour?
Tell us about the product you're working on and the flavour you want to create. Our team will help you explore what's possible and discuss the next steps.